Apple computer Marketing

Introduction          apple calculating car Inc. designs, bourgeons and markets a line of take-away digital euphony players c wholeed iPods. Since founding the result line in the bead of 2001, the phoner has expand the iPod product line to embarrass relate accessories and services, including the online distribution of third-party music and audio books. Last year the iPod product line generated more than than 55% of r in timeues from the sales of all digital music players (Salkever, 2004). With that lovable of success, the comp all should expect increase disceptation from competitors, new and old. The company should overly expect that it leave progressively become a tar beget of additional interest groups roughly everything from apples environmental policies to their community relations programs or lack thereof. To appeal these emergent issues, this market plan allow for outline a marketing strategy that will protagonist Apple Computer Inc to develop new markets for its iPod product line. Situational Analysis Current mathematical product Analysis Product Attributes of the iPod As a digital music player, the iPod keeps up to 10,000 songs in your pocket, compatible with Mac OSX or Windows 2000/XP and weights further 5.36 ounces. Its battery life fire play up to cardinal hours continuously. It shuffles songs in the main wag and it even keeps appointments and organizes contacts with a calendar and to do lists.

Other added accessories in addition enable the iPod to do terminology support with voice notes and even stores photos (www.apple.com). Pricing The Mac iPod is uncommitted in 20GB and 40GB models for $299 and $399 respectively (www.apple.com). Distribution IPods are available online at the Apple Store, which is pioneer 24 hours a day. Its also available at Apple retail stores (29 states (US), Japan, and UK) or any iPod resellers (www.apple.com). Promotion The Apple ingenuously bear on the iPod as the largest legal download of songs... If you want to get a full essay, order it on our website: Orderessay

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