Godiva Europe Case study

Marketing Strategy Godiva europium Case Should Godiva International make grow a common ad strategy? Godiva International seeks to jumble its image and product about the world. But there is variability between the image, consumption, and kinds of burnt umbers that consumers of divers(prenominal) countries enjoy. The European securities industry place consists of Belgium, France, accrue in Kingdom, Spain, Portugal and Germany. The an other(a)(prenominal) two main markets be the United States and Japan. The coffee berry industry in Belgium is unique. Belgian consumers procure chocolates as portrays and for modified occasions. They preferring to hand select the assortment. Godiva chocolates atomic number 18 know to be unrivalled of the more(prenominal) upscale brands, just now do not differ much from their competitors. Belgium is Godivas largest market and is home to the furnish of Godiva Europe as nearly as the companys factory. The French father diff erent taste than the Belgians when it comes to chocolates. Godiva only has a small quoin in France, but other Belgian chocolatiers such(prenominal) as Leonidas and Jeff de Bruges pass piddle larger market sh ar. French consumption is really seasonal worker with 60 percent of all purchases made during Christmastime. Reasons for purchasing argon similar to those in Belgium: chocolates are a gift power point and purchased for special occasions. Great Britain has a different climate than other European countries. While assortments of chocolate are valued, the British do not spend cash on extravagant items such as Belgian confectionaries. Other countries such as Spain, Portugal, and Germany are either just being introduced to the fine chocolate market or are not interested. Chocolate is very usual in the United States. Consumers do not typically word form their bear assortments, but buy chocolates pre-packaged. Most of the time chocolates are purchased as gifts for sp ecial occasions and holidays. Godiva has a p! lant in the United States that supplies 90% of its market share...

--References --> When I was standing in a Lindt Chocolate store one of the sales persons give tongue to to her thickening European chocolate is superior to American chocolate. I to the full agreed! I am from Europe and chocolate is precisely better there - even the cheap brands! Also, you maintain to lead the culture of each country more detailed. France and Belgium both itch their taste buds. Food is culture an d it plays a largish position in their lifes. Consequently they will spend more money to purchase high-end products eventually. On the other hand Germans do restrain a food culture as well but their spendings are in different sectors. A itsy-bitsy more depth in your work would probably have give you a better grade. Or what did your teacher remark on your writting? If you want to get a full essay, set it on our website: OrderEssay.net

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