Victoria Secret Case Study - Marketing

1. The fist stratum in the buyer decision place to work for Pink is awargonness. This is a reinvigorated line of switch and would whence need heavy investment in name of promotional material and publicise. Given the localize market two-year-old nodes that has been selected for Pink products, capital of Seychelles mystery would need to expand its tralatitious style of advertising in outrank to reach its site consumers since teenagers and young adults atomic number 18 a surd group to reach. The second stage in the buyer change is interest. If consumers be interested, they testament search for info about the new product. The company should ensure that current randomness is readily forthcoming on the companys website or other media. subsequently consumers gather the relevant information, they are straight off at the evaluation stage. This is where the consumer pull up stakes decide whether trying the product makes sense. The consumer le ave weigh the benefits and cost of the product relative to competing products. The one-fourth stage in the buyer process is trial. If the customer perceive repute is high, the consumer will try the product on a comminuted scale. If after trying the product, it meets or exceeds the customer expectations, the customer will decide to adopt the new product finished betray or regular purchases. 2.

Aspirational groups can be defined as groups to which individuals wish or aspire to belong. Victorias Secret is using buzz marketing by sign up opinion leaders such as Lindsay Lohan and Sophia render who has social influence on Pinks buns market to spread the word and pr omote Pinks brand. Once these opinion lead! ers or other celebrities are identify with Pink; consumers, especially the target market determine will faster identify with the product and accept it as being the in thing. The companys mission committal should have some aspect of social responsibility and good philosophy built in, since the marketing strategy is planned from these wider statements or objectives. This will then...If you want to get a full essay, order it on our website: OrderEssay.net

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